Privacy Policy

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Privacy Policy

1. Important Notice

This Privacy Policy explains how we collect, use, and protect your personal data, the legal basis for doing so, who has access to it, and the rights you have in relation to your information. Please read it carefully.
If there is a separate Privacy Statement available via our homepage, and it conflicts with this Privacy Policy, that Privacy Statement will take precedence.
We are committed to safeguarding your privacy. As the data “controller,” we are responsible for how your personal data is handled. You have the right to object to the processing of your data for our legitimate business interests or for direct marketing purposes, including any profiling related to those purposes. For more on your rights and how to exercise them, please see the “Your Rights” section.

2. What Personal Data We

Collect and Why
“Personal data” means any information that can identify you, directly (e.g. your name) or indirectly (e.g. your interaction with our services).
We may collect the following:
Contact Details: Such as your name, email address, and phone number—so we can respond to your inquiries or provide services you’ve requested.

Correspondence: Information you provide through emails, calls, online forms, or any other method of communication.

Survey Responses: Data you choose to share when participating in our surveys, which we use for research.

Transaction Information: Collected by us or our trusted third-party providers to process and fulfill your orders.

Website Usage: Information like IP address, location, traffic patterns, pages visited, and interactions—used to improve user experience and internal analytics.

3. Cookies

What Are Cookies?

Cookies are small files stored on your device (computer, tablet, or smartphone) that help websites recognize you and tailor content to your preferences. Nearly all major websites use cookies.

Types of Cookies We Use:

Essential Cookies: These are critical for enabling core functionality like logging into your account or saving cookie preferences. The site may not function properly without them.
Analytics Cookies: These help us understand how visitors interact with our site, such as how often a feature is used. This data helps us improve performance and usability.
Preference Cookies: Used to remember your preferences and personalize your experience—for example, displaying content based on your past behavior.
Social Sharing Cookies: These allow you to share content via platforms like Facebook, Twitter, or LinkedIn.
Interest-Based Advertising Cookies: These collect browsing habits and location information to show ads that are more relevant to your interests. These do not increase the number of ads shown, only their relevance.

Managing Cookies:

You can disable or reject cookies by adjusting your browser settings. Keep in mind that doing so may limit certain functionalities of the site. For more information on managing cookies, visit www.allaboutcookies.org.

Third-Party Cookies:

Some cookies may be placed by third-party services (like analytics or advertisers) when you visit our site. We do not control these cookies. You can opt out of interest-based advertising via www.youronlinechoices.com.

4. How We Use Your Personal Data

We use your information for the following purposes:

To Provide Our Products and Services: Including processing orders, managing your account, and delivering what you’ve requested, in line with our Terms of Service.
To Communicate with You: Including updates about your account, service changes, or important notifications related to our terms or policies.
For Marketing Purposes: If you’ve given consent or if we’re legally permitted, we may send promotional messages via email, SMS, phone, or post about our products or services. You can opt out anytime by clicking the “Unsubscribe” link in emails or contacting us directly.
With Trusted Partners: With your consent, we may share your contact details with selected partners who may send you relevant marketing communications. You can also opt out from these at any time.
To Analyze Usage: We use cookies and similar tools to track activity and user behavior to improve functionality and offer a more tailored experience.
To Support You: We use your information to respond to your queries or resolve any issues related to our services.
To Keep Records Updated: We maintain accurate records and ensure any personal data we hold is up-to-date.
To Handle Complaints and Disputes: Your information may be used to address any concerns you raise or disputes that arise.
To Comply with Legal Obligations: In some situations, we may process your data to fulfill legal duties such as fraud prevention, and we may be required to share data with regulatory authorities or law enforcement.

5. Legal Grounds for Processing Your Data

Under data protection laws, we are only permitted to process your personal data when we have a valid legal basis for doing so. Depending on the situation, we rely on one or more of the following legal grounds:

a. Consent

We may process your personal data when you have given us your clear and informed consent. This applies to activities such as:

Sending you promotional communications about our products and services;
Sharing your details (name, email, postal address, phone number) with trusted business partners so they can send you marketing about their similar offerings;
Conducting surveys or other marketing research;
Requesting your credit score to help us offer you appropriate payment terms.

b. Contractual Necessity and Legal Obligations

We also process your personal data where it is necessary:

To fulfill the terms of our agreement with you (e.g., to deliver products or services, handle payments, or provide support);
To keep you informed about important updates to our services or terms;
To improve customer service;
To meet legal obligations, such as fraud prevention or responding to lawful requests from authorities.

Please note that if you choose not to provide certain personal data, we may not be able to offer you some or all of our services.

c. Legitimate Interests

Sometimes, we use your data to serve our legitimate business interests or those of a third party, as long as this doesn’t unfairly affect your rights or freedoms. This includes:

Delivering relevant services and tailored content;
Understanding our customer base and improving our products, services, and marketing;
Meeting contractual obligations to third parties;
Enhancing the performance and usability of our website;
Training staff to provide better service;
Managing internal records, audits, legal claims, and regulatory compliance.

If there’s a risk that your fundamental rights may be impacted, we will not rely solely on this ground unless we also have your consent or another valid legal reason.

6. Who We Share Your Personal Data With

We may share your personal data with:

Service providers and group companies who help us operate our business (e.g., payment processors, IT providers). These partners act on our behalf as “data processors” and are contractually bound to handle your data securely and only for specified purposes.
Regulatory authorities or law enforcement, if required by law or to protect our rights, safety, or the safety of others. For example, this may include sharing data for fraud prevention or investigation.

International Data Transfers

Some of our partners or systems may be located outside the European Economic Area (EEA). If your personal data is transferred to a country that does not have the same data protection standards as those in the EEA, we ensure that adequate safeguards are in place—such as data protection agreements or standard contractual clauses—to protect your data.

7. How Long We Keep Your Data

We only retain your personal data for as long as necessary to fulfill the purpose for which it was collected. Retention periods vary depending on:

Legal or regulatory requirements to keep certain data for a specific period;
The applicable statute of limitations for potential legal claims;
Ongoing or potential disputes;
Guidance from data protection authorities.

Once the data is no longer needed, we delete it securely from our systems.

8. Your Rights

You have several rights under data protection laws regarding the personal data we hold about you. These rights are designed to give you greater control over how your information is used.

Your Rights	What This Means
1. Right to be Informed	You have the right to be given clear, transparent, and easily understandable information about how we use your personal data and what your rights are — which is why we provide this Privacy Policy.
2. Right of Access	You can request a copy of the personal data we hold about you, along with details about how and why we are using it. This helps you stay informed and ensure we are using your data in accordance with the law.
3. Right to Rectification	If any personal data we hold about you is inaccurate or incomplete, you can ask us to correct or update it.
4. Right to Erasure (“Right to Be Forgotten”)	You can request that we delete your personal data when there is no valid reason for us to keep it. Please note, this right is not absolute and may not apply in certain circumstances.
5. Right to Restrict Processing	In specific situations, you can ask us to stop processing your personal data but still allow us to store it. This means we can keep the data but can’t use it until the restriction is lifted.
6. Right to Data Portability	You may request a copy of your personal data in a structured, commonly used, and machine-readable format. Where technically feasible, you can also ask us to transfer that data directly to another organisation.
7. Right to Object	You can object to us processing your personal data where we rely on legitimate interests or use it for direct marketing purposes, including any profiling related to those activities.
8. Right to Withdraw Consent	If you have provided your consent for any data processing, you can withdraw it at any time. This will not affect the legality of any processing that occurred before your consent was withdrawn.
9. Right to Lodge a Complaint	If you are concerned about how we handle your personal data, you have the right to file a complaint with the Information Commissioner’s Office (ICO) or your local data protection authority.

9. How to Contact Us

If you have any questions about this Privacy Policy or if you wish to exercise your rights regarding your personal data, please contact us using the details provided on our website.

10. Links to Other Websites

Our website may contain links to third-party websites. Please be aware that this Privacy Policy applies only to our website and not to any other site you may access through a link. We recommend reviewing the privacy policies of those websites, as we are not responsible for how they handle your personal data.

11. Changes to This Privacy Policy

This Privacy Policy was last updated on 10 June 2025.

We may update this policy occasionally to reflect changes in our practices or legal obligations. Please check back regularly to stay informed about how we protect your data.

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